On July 14, 2025, Brazil's Chamber of Deputies has approved a bill that would ban the testing of cosmetics, personal hygiene products, and perfumes on live vertebrates. This legislation amends Law 11.794/08 to explicitly include these products, making it illegal to use animal testing data to authorize their sale.
There is an exception for cases where animal testing is required by national or international regulations unrelated to cosmetics, but companies that use this exception cannot label their products as “cruelty free” or “not tested on animals.”
The law now awaits the President's sanction, after which a regulatory process will begin to ensure the adoption of alternative methods and effective oversight.
Once enacted, Brazil will join a growing list of countries, including Chile, Mexico, and India, in banning animal testing for cosmetics at the national level.
The move marks a significant milestone for animal welfare, preventing unnecessary suffering of countless animals used in cosmetic testing.
With modern alternatives already available, this law represents a crucial step toward more ethical and humane practices, not only in Brazil but across Latin America.
*At Whiskers, Paws and Love®, we deeply celebrate Brazil's groundbreaking move to ban animal testing for cosmetics and personal care products. This landmark decision reflects a growing global recognition that compassion and progress can coexist, and that alternatives to animal testing are not only possible but essential.
We commend Brazil for joining a growing community of nations dedicated to ending the suffering of animals for commercial purposes, and we stand in solidarity with organizations and advocates working tirelessly to protect animals from cruelty.
This law represents a significant leap forward for animal rights and a powerful reminder that we can always choose a more ethical and humane path. We hope this inspiring victory will continue to spark change worldwide, ensuring a kinder, cruelty free future for all living beings.
